5 Proven Tips to Attract Your Target Audience in Network Marketing
One of the reasons why so many people drop out of network marketing is because they spend more money than they need to in order to get a quick profit. Most of them seldom even see a profit because the first thing they are taught is to play a numbers game using outdated techniques. When all the hard work and money they invest does not turn around within the first month, they either get mad or scared and quit cold.
The good news is that you do not need to spend a lot of money to get a profit in Network Marketing. You do not need to fill your garage full of inventory and you do not need to trade your life savings for a bunch of over-priced leads. If you have any money to spare, use it to get an education that teaches you proven marketing techniques. It is only with this that you can begin to understand how simple and inexpensive marketing really is.
Tip #1: One method that gets a lot of attention is online business systems. When you hear someone telling you about a turn-key system that provides you with a fancy website and high quality leads, run fast in the other direction. A fancy website just sits in space if you do not know the proper ways to get your target audience to it. Just remember, there is no such thing as a good quality lead. All leads stink, and the less you pay for them the better.
The shocking truth is that you can go online to find leads for ten cents each. These are the same leads that other people will try to sell to you for $2 to $25 each. They do this to supplement their already inflated incomes and are successful at it because they have positioned themselves as leaders. They know people will listen to them. Unless you want to give your money to them for no reason, find your own lead provider and cut out the middle man.
Tip #2: Pay Per Click Advertising is another way to find your target audience. This is when you set up an account on Google, or any search engine for that matter, and pay only when people click on your ad. This is far more effective and sometimes cheaper than traditional newspaper ads because you are in control of how much you spend. You can turn your account on and off with the click of a button to make sure you don't go broke. However, if you do not know what you are doing you can get into deep financial debt. Again, getting a proper education in marketing is essential will teach you exactly what to do.
The problem with newspaper ads is that they get your message out to the masses instead of in front of just the people who have a want, need and desire for your product or service. Most people who answer newspaper ads are looking for a hand-out or free samples. They do not really have enough of a desire to search for a solution because all they did to find you was open a newspaper. People doing their own search on the internet are more serious and will not waste your time.
Tip #3: Writing articles and submitting them to distribution sites designed to get your message out will attract the people you want. You do not have to place an ad offering a special bonus in order to attract attention to yourself and your product. Network marketing is about helping people, and when you write articles, you offer information to help them without asking anything in return.
Tip #4: Blogging goes hand in hand with writing articles. All of this is free if you are willing to devote some time into writing for the sake of helping people. Your company will not teach you this because they do not put the focus on them and their product. They want you to go out and shout from the rooftops as a way to advertise for them, but that is not what will give you the best results for the time you are spending or the success of your business .
Tip #5: One of the latest free techniques people are beginning to use is YouTube.com to display their videos and Power Point presentations. People who are interested in what you have to say will do a search and watch your video. This works the same way as article writing and blogging, even pay per click advertising, in that people are coming to you for advice about solving their problem. They already have a desire for you to help them.
These five techniques alone should be enough to get someone started making profit within their first month in network marketing, and they won't make you want to quit if you haven't become filthy rich by the end of month two. I spent ten years barely breaking even using expensive outdated techniques because everyone around me was using them. Once I began to think like a marketer and apply these cost-efficient techniques, I trippled my sales.
The more you practice the art of proper marketing, the easier it becomes. It is a realistic and attainable start for anyone. Especially for those who do not have tons of money to invest before making a profit.
William Winch is a Business Growth Specialist whose mission is teaching other struggling entrepreneurs how to expand and explode their home-based businesses without breaking the bank. A former High School and College Business Educator and Counselor, he mentors from his home office in Rochester, NY. If you are interested in receiving his FREE 20 page Report on how to explode and expand your home-based business, click on on FREE REPORT or by calling him directly at (585) 234-5283 for a free business consultation.
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